The film industry is reaping the success of 3D. But in the past, the technology suffered from poor image quality and was considered a niche in the motion picture industry. But with the real moneymaking potential finally peaking with blockbuster hits like James Cameron’s Avatar and DreamWork’s How to Train your Dragon, it looks as if 3D is finally here to stay. Interviews with Avatar’s producer Jon Landau and Oliver Pasch, the Head of Digital Cinema at Sony Professional. Watch the Video (sadly not in 3D)!